TMIPob Training

PPC / SEM

PPC Growth
Marketing Agency

PPC Growth Marketing Agency

tMipob uses faster and more efficient marketing techniques to connect you with high-intent customers who’re ready to buy. So, you can generate high-quality results almost instantly with minimal investment.

PPC to Transform Your Business

PPC can help you boost your brand’s online visibility and build authority. You can reach a wide range of high-intent customers who’re ready to purchase and not just browsing the intent. This way, you can achieve maximum conversions (high ROI/ROAS) with minimal investment.

Take your Business to the Next Level with tMipob Growth Marketing Agency

No matter how complex or unique your business goals are, tMipob can help you achieve them without losing a single penny. Whether you want to reach more people (improve brand awareness), increase footfall at your store, generate high-quality leads, boost conversions, or market your app to new users, we have your back.

A Necessity for Startups & Established Businesses

Whether you’re a startup who’s never tried PPC or an established business with bad prior experiences, we can help you make the most of PPC. Our team launches highly targeted campaigns and identifies the KPIs that need improvement. We then optimize the campaigns based on the data and retarget lost prospects to deliver the best possible ROAS/ROI

Fulfilling your High-Quality Lead Generation Needs with PPC

Experts at tMipob understand the importance of high-quality/intent leads. This is why we launch hyper-targeted PPC campaigns that only bring you high-intent leads that are easier to convert. We also ensure leads don’t slip through the funnel by re-engaging/retargeting them and converting them into paying customers

Premium Solutions for Large Enterprises

tMipob has helped several large enterprises in the past. Thanks to our dedicated teams that work specifically with premium enterprises and manage services such as media buying, cross-device attribution, automation, and omnichannel marketing.

Whether you’re from travel, e-commerce, finance, or any other highly competitive industry, we offer customized solutions that bring you great results every time!

TMIPOB'S PPC CAMPAIGNS

HIGH ROAS/ROI

Experts at tMipob don’t execute generalized campaigns. We conduct consultation calls with you, understand your requirements, analyze competitors, and then formulate a strategy specifically for your business. Our team continuously monitors the campaign, analyze the KPIs, and optimizes the campaign’s performance to maximize ROI/ROAS while reducing the overall spend.

Because tMipob leverages the latest tools and technologies, your business always stays ahead of the competitors. Moreover, our PPC experts ensure the campaigns are highly targeted, and you get only the most highly qualified leads for more conversions.

Analysis and Reporting

Active campaign analysis & reporting is what helps us bring you better results. Our team at tMipob actively tracks and evaluates the performance of your ad campaigns by keeping an eye on essential KPIs such as ROAS, cost, clicks, impressions, and more.

We create a detailed report that helps you understand your existing situation/performance. And based on our analysis, we optimize the campaign to boost the overall performance. Continuous analysis and reporting ensure our PPC campaigns improve each time and bring you more conversions.

Why Outsourcing SEM/PPC
to tMipob is a Smart Move

Experts at tMipob do PPC for a living. We know what works and what doesn’t and how to bring you the best results while minimizing costs. Moreover, we have the best talent, tools, and technologies to keep your business ahead of competitors.

Ultimately, outsourcing PPC to a reliable growth marketing agency helps ensure success (get more conversions) and reduce costs (boost ROI/ROAS) while you can focus on your core operations.

PPC AND SEM TECHNIQUES WE IMPLEMENT

We deploy the following techniques to achieve quick yet cost-effective result with our PPC campaigns:

FAQS

Why do you Need a PPC Digital Agency?

PPC has become quite challenging over the years. For instance, because of the rising competition, the costs have shot up. And without the right keyword research, campaign structure, quality landing pages, and bid strategy, your PPC campaigns are bound to cost you a lot of money.

However, partnering with a Google ads PPC agency like tMpiob can help you achieve quick results even in the most competitive space without wasting a single penny. This way, you can expect a high return on your investments

SEO and PPC are two different search engine marketing techniques. Where SEO focuses on organic traffic and costs you less, PPC is all about paid traffic. Also, SEO takes 4-6 months to bring you results, while PPC brings instant results.

However, one thing is common in both these techniques: Keywords. Both these processes rely heavily on keyword optimization. Without using the right keywords, you cannot expect results, be it SEO or PPC.

 

There are tons of companies out there that claim to be the best PPC search marketing agency. And this makes the decision-making process quite complex. However, you can choose the right Google ads PPC agency if you consider the following factors.

  • Transparency
  • Established Process
  • In-Depth Research
  • Goal Alignment
  • Consistent Results
  • Seamless Communication
  • Customer Support
  • Affordable Pricing
  • Reporting Capabilities

By considering the above factors, you can easily differentiae high quality and low-quality service providers and decide better.

How much PPC will cost depends on numerous factors such as the bid strategy, competition level, keywords you’re targeting, industry, platform you’re using, etc. However, on average, CPC in Google ads is between $1-$3 on the Search network. On the Google Display network, the CPC is usually under $1.

Whether PPC is worth the cost and effort depends on your ROI. For instance, if your return on investment is higher, i.e., you’re making more money than you’re spending, PPC is completely worth it. 

However, to make sure that your ROI is always positive, you need an expert PPC search marketing agency like tMipob. We leverage techniques such as keyword research, ad copy testing, bid management, landing page optimization, keyword filtering, etc., to launch PPC campaigns that attract high-intent clicks for easy conversions and a positive ROI. 

The most common place where your PPC ads will appear is the Google search engine result pages. However, based on your selling order, your ads may appear on social media platforms like Facebook, video platforms like YouTube, and even websites relevant to your niche.

What is SEM in advertising, and how is it Different from PPC?

SEM, or search engine marketing, is a method of advertising and promotion that helps companies rank higher in search engine search results. It is an umbrella term that includes every service or strategy, including search engine optimization (SEO) or pay-per-click (PPC). So, PPC is a search engine marketing method that helps boost your website’s ranking in search results.

Both SEO and PPC bring good results if done in the right way. However, some businesses consider PPC better than SEO, primarily because it brings immediate results. With PPC, you can launch targeted campaigns and start getting results almost instantly, even if your website is not optimized for SEO.

SEO, on the other hand, takes time (4-6 months easily). Also, targeting is not as personalized as it is in PPC. However, while SEO takes time, it improves your search ranking and traffic in the long run. Also, it’s more cost-effective.

So, if you need instant results and can invest money, you can opt for PPC. And if you can wait and are short on budget, SEO is the best SEM strategy.

To calculate the ROI of your PPC campaigns, you need to actively track and analyze your KPIs such as clicks, conversions, CPC, conversion rate, revenue, and more. You can use tools like Google Analytics or Google Ads to track and monitor the campaign’s performance.

However, a basic formula to calculate ROI is:

ROI = (Revenue – Cost) / cost * 100%

If the ROI is positive, it’s good. Otherwise, your PPC campaign costs you more money than it’s generating

Competing with bigger brands with a higher spending power can be tough, especially for small businesses. And this can make it hard for them to invest in PPC.

However, tMipob has got you covered. We actively monitor your competition, improve your messaging, hyper-target your audience, and optimize your campaigns continuously. This strategy helps us create a level playing ground for every business regardless of their size.

Nope. In fact, SEO and PPC should always be used together as they complement each other, leading to better results. For instance, SEO captures users at the awareness stage, while PPC targets high-intent users who are about to make a purchase. By combining both these approaches, you can capture more prospects and thus enjoy more conversions.